[1]周 彬*,刘思怡,虞 虎*,等.森林康养旅游感知利益对游客消费意愿的影响研究——以浙江省四明山为例[J].山地学报,2023,(3):422-434.[doi:10.16089/j.cnki.1008-2786.000759 ]
 ZHOU Bin*,LIU Siyi,YU Hu*,et al.Perceived Benefits of Forest Wellness Tourism Lead to a Positive Consumption Intention: A Case Study in the Siming Mountain Resort, Zhejiang, China[J].Mountain Research,2023,(3):422-434.[doi:10.16089/j.cnki.1008-2786.000759 ]
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森林康养旅游感知利益对游客消费意愿的影响研究——以浙江省四明山为例
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《山地学报》[ISSN:1008-2186/CN:51-1516]

卷:
期数:
2023年第3期
页码:
422-434
栏目:
山区发展
出版日期:
2023-05-25

文章信息/Info

Title:
Perceived Benefits of Forest Wellness Tourism Lead to a Positive Consumption Intention: A Case Study in the Siming Mountain Resort, Zhejiang, China
文章编号:
1008-2786-(2023)3-422-13
作者:
周 彬1*刘思怡1虞 虎2*吴 娟1刘健琛3
(1.宁波大学 旅游系,浙江 宁波 315211; 2.中国科学院地理科学与资源研究所,北京 100101; 3.南开大学 计算机学院,天津 300071)
Author(s):
ZHOU Bin1*LIU Siyi1YU Hu2*WU Juan1LIU Jianchen3
(1. Department of Tourism, Ningbo University, Ningbo 315211, Zhejiang, China; 2. Institute of Geographic Sciences and Natural Resources, CAS, Beijing 100101, China; 3. School of Computer Science, Nankai University, Tianjin 300071, China)
关键词:
森林康养旅游 感知利益 消费意愿 环境保护态度 旅游开发态度 浙江四明山
Keywords:
forest wellness tourism perceived benefits consumption intention environmental protection attitude tourism development attitude the Siming Mountain Resort
分类号:
F592
DOI:
10.16089/j.cnki.1008-2786.000759
文献标志码:
A
摘要:
游客对旅游目的地的感知利益对其态度及行为变化具有决定作用,是影响游客是否愿意再次前往旅游地进行消费的关键因素。从旅游活动主体视角研究感知利益对游客消费意愿的影响,对森林康养旅游开发具有重要意义。现有研究多从供给层面探讨康养旅游发展,缺乏从需求层面即旅游活动主体的环境态度和开发态度对消费意愿影响机制的实证检验和学理解释。本文以浙江省四明山为案例地,依托436份有效调研问卷,以森林环境保护态度和康养旅游开发态度为中介变量,构建了森林康养旅游感知利益对游客消费意愿影响的结构方程模型。研究表明:(1)游客感知利益对森林康养旅游消费意愿产生显著的正向影响;(2)积极的森林环境保护态度和康养旅游开发态度有助于提升游客消费意愿;(3)游客森林环境保护态度和康养旅游开发态度在感知利益和游客消费意愿之间发挥部分中介作用,同时森林环境保护态度和康养旅游开发态度发挥链式中介作用,形成了森林康养旅游“游客感知利益→森林环境保护态度→康养旅游开发态度→游客消费意愿”路径。本研究结果可以为探究游客森林康养旅游消费心理路径提供新视角。
Abstract:
Tourists' perceived benefits to a recreational destination play a decisive role in their motivation toward repeat visit to the same place with active consumption. To study the influence of perceived benefits on tourists' intention to consume from the perspective of the main body of tourism activities is of great significance to the development of forest wellness tourism. Past studies discussed the development of wellness tourism mostly on the basis of tourism supply, but in view of consumption demand there was a lack of empirical testing and theoretical explanation how tourists' environmental and development attitude govern their consumption awareness.

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备注/Memo

备注/Memo:
收稿日期(Received date): 2021-09-05; 改回日期(Accepted date):2023-05-22
基金项目(Foundation item): 国家社会科学基金(19BJY205); 中国科学院-青海省人民政府国家公园联合研究专项(YHZX-2020-07)。[National Social Science Fund of China(19BJY205); Chinese Academy of Sciences-People's Government of Qinghai Province Joint Grant on National Park Research(YHZX-2020-07)]
更新日期/Last Update: 2023-05-30