[1]胡 婷,张朝枝a,b*,等.山地文化旅游对目的地客流时间分布的影响——基于泰山客流的大数据分析[J].山地学报,2023,(3):435-445.[doi:10.16089/j.cnki.1008-2786.000760 ]
 HU Ting,ZHANG Chaozhia,b*,et al.The Influence of Culture Tour on the Temporal Distribution of Tourist Flows in Mountain Resorts: A Big Data Analysis in Mount Tai, China[J].Mountain Research,2023,(3):435-445.[doi:10.16089/j.cnki.1008-2786.000760 ]
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山地文化旅游对目的地客流时间分布的影响——基于泰山客流的大数据分析
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《山地学报》[ISSN:1008-2186/CN:51-1516]

卷:
期数:
2023年第3期
页码:
435-445
栏目:
山区发展
出版日期:
2023-05-20

文章信息/Info

Title:
The Influence of Culture Tour on the Temporal Distribution of Tourist Flows in Mountain Resorts: A Big Data Analysis in Mount Tai, China
文章编号:
1008-2786-(2023)3-435-11
作者:
胡 婷1张朝枝2a 2b*赵 莹2a徐红罡2a崔旭东3
(1. 仲恺农业工程学院 管理学院,广州 510230; 2. 中山大学 a. 旅游学院; b. 可持续旅游智能评测技术文化和旅游重点实验室,广东 珠海 519082; 3. 泰山风景名胜区管理委员会,山东 泰安 271000)
Author(s):
HU Ting1 ZHANG Chaozhi2a 2b* ZHAO Ying2a XU Honggang2a CUI Xudong3
(1. Management College, Zhongkai University of Agriculture and Engineering, Guangzhou 510230, China; 2. a. School of Tourism Management; b. Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism, Sun Yat-sen University, Zhuhai 519082, Guangdong, China; 3. Mount Tai Management Committee, Tai'an 271000, Shandong, China)
关键词:
山地文化旅游 旅游活动 时间分布 旅游流 文旅融合
Keywords:
mountain culture tour tour activity temporal distribution tourist flow integration of culture and tourism
分类号:
F592.99
DOI:
10.16089/j.cnki.1008-2786.000760
文献标志码:
A
摘要:
山地文化旅游影响游客在目的地的行为与时间感,会对目的地客流分布产生影响。已有研究证实山地文化旅游会削弱客流的自然季节性波动,但其对客流多时间尺度波动的影响仍有待进一步厘清。本研究以世界自然和文化双重遗产地泰山为案例地,以景区智慧系统大数据为主要数据来源,从月际、日际、日内三个时间尺度比较徒步登高、朝山进香、极顶观日三类典型的山地文化旅游活动客群与景区整体客流的时间分布差异,揭示山地文化旅游对目的地客流时间分布规律的影响。研究发现:(1)山地文化旅游平缓了景区客流的季节性波动,其中徒步登高决定季节性分布的基本趋势,朝山进香、极顶观日在此基础上产生叠加效应,朝山进香催生反淡季的旺季分布,极顶观日平衡淡旺季差距。(2)山地文化旅游调节了景区客流的日际波动,其中徒步登高影响平均水平,朝山进香影响峰值水平,徒步登高与极顶观日有助于降低差距水平。(3)山地文化旅游打破了景区客流的“朝发夕返”自然节律,其中徒步登高、朝山进香共同构成景区客流日内分布的日间高峰,极顶观日促成了景区客流日内分布的夜间高峰。本研究结论对文化和旅游融合背景下的山地景区管理具有启示意义。
Abstract:
Mountain culture tour affects tourists' behavior and sense of time, thereby influencing the distributionof tourist flows in the destination. Studies had found that mountain culture tour could weaken the natural seasonalfluctuation of tourist flow, but its effect on the multi-time-scale distribution of tourist flows remains to be further clarified.

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备注/Memo

备注/Memo:
收稿日期(Received date): 2023-01-09; 改回日期(Accepted date):2023-06-16
基金项目(Foundation item): 国家社会科学基金重点项目(20AZD067)[Key Program of National Social Science Foundation(20AZD067)]
更新日期/Last Update: 2023-05-30