[1]张 倩,龚玉虹,甘 娜*.长征国家文化公园红色研学行为意向影响机制研究[J].山地学报,2024,(4):471-482.[doi:10.16089/j.cnki.1008-2786.000838]
　ZHANG Qian,GONG Yuhong,GAN Na*.On the Influence Mechanism of Behavioral Intention of Red Tourists on Study Tours of Long March National Cultural Park of China[J].Mountain Research,2024,(4):471-482.[doi:10.16089/j.cnki.1008-2786.000838]
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长征国家文化公园红色研学行为意向影响机制研究
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《山地学报》[ISSN:1008-2186/CN:51-1516]

卷:
期数:
2024年第4期
页码:
471-482
栏目:
山区发展
出版日期:
2024-07-25

文章信息/Info

Title:
On the Influence Mechanism of Behavioral Intention of Red Tourists on Study Tours of Long March National Cultural Park of China
文章编号:
1008-2786-(2024)4-471-12
作者:
张 倩; 龚玉虹; 甘 娜*
(四川师范大学 地理与资源科学学院,成都 610101)
Author(s):
ZHANG Qian;  GONG Yuhong;  GAN Na*
(The Faculty Geography Resource Sciences, Sichuan Normal University, Chengdu 610101, China)
关键词:
文化认同;  红色研学旅行;  行为意向;  长征国家文化公园
Keywords:
cultural identity;  red cultural educational tourism;  behavioral intention;  Long March National Cultural Park
分类号:
F59
DOI:
10.16089/j.cnki.1008-2786.000838
文献标志码:
A
摘要:
长征国家文化公园是中华民族共有的文化空间和精神家园,更是传承红色基因的文化价值载体。红色研学旅行,作为中国特有的教育模式,既是铸魂育人的实践路径,更是文化认同的集合表象。然而,前期研究多从供给侧角度出发,探讨红色研学产品开发、课程设计、活动策划及基地建设等方面,缺乏对需求侧的红色研学者行为意向影响机制的研究。本文以长征国家文化公园四川段为例,采用问卷调查和SEM结构方程模型分析,深入探讨红色研学者行为意向的内在影响机制。结果表明:(1)红色文化理论认知(0.381)比红色目的地形象认知(0.326)更易引发红色研学者的情感共鸣,文化认同(0.361)比情感共鸣(0.270)更能影响研学者的行为意向;(2)情感共鸣和文化认同在红色研学者行为意向的影响机制中具有链式中介作用;(3)红色研学旅行具有资源整合—场景营造—课程设计—情感共鸣—文化认同—行为意向的逻辑脉络,由此引发地方归属感—社会责任感—国家使命感不同层次的情感共鸣,进而产生行为意向;(4)针对红色研学者年龄和职业差异形成的多元需求,本文提出分类设计理论课程,强化红色文化理论认知; 提升目的地形象,拓展红色文化内涵; 丰富情感体验内容,增强文化浸润,有效链接文化认同等建议,可以为长征国家文化公园赋能文旅新质生产力提供实践样板。
Abstract:
Long March National Cultural Park is a cultural space and spiritual home shared by the Chinese nation, and it is also an important carrier of cultural identity, inheritance and cohesion. Red cultural educational tourism, as a unique educational model in China, not only educates people, but also promotes cultural identity and inheritance. However, most of the previous studies of red tourism started from a supply-side perspective, exploring aspects such as product development, curriculum design, activity planning and base construction, while relatively few studies had been conducted on the mechanism of influencing the behavioral intention of red cultural educational tourist on a demand-side structure.
In this study, it took the Sichuan section of Long March National Cultural Park as an example, and used a questionnaire survey and structural equation modeling(SEM)analysis to explore in depth the intrinsic influence mechanism of behavioral intention of red cultural educational tourist.
(1)Theoretical cognition of red culture(0.381)was more likely to arouse the emotional resonance of red cultural educational tourist than the cognition of red destination image(0.326). Cultural identity(0.361)was more influential than emotional resonance(0.270)in affecting the behavioral intention of red tourists.
(2)Emotional resonance and cultural identity played a chain mediating role in the influence mechanism of behavior intention of red cultural educational tourist.
(3)Study tour of red heritage had a logical sequence: resource integration- scene construction- curriculum design- emotional resonance- cultural identity- behavioral intention, which accordingly cultivated phasal development of emotional resonances: sense of local belonging- sense of social responsibility- sense of national mission, eventually inspiring behavioral intention.
(4)In view of the diversified needs formed by the age and professional differences of red tourists, in this study, it proposed to design theoretical courses to strengthen theoretical cognition of red culture; enhance the image of red destination; expand the connotation of red culture; enrich the content of emotional experience; enhance the cultural infiltration, and effectively link the cultural identity, etc., so as to build a practical model for the productivity of the culture and tourism of Long March National Cultural Park of China.
This study can provide theoretical support for red study tour, and promote Long March National Cultural Park by constructing the practice model of new-quality productive forces in cultural and tourism industry.

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备注/Memo

备注/Memo:
收稿日期(Received date): 2024- 05-13; 改回日期(Accepted date):2024- 08-21
基金项目(Foundation item): 国家社会科学基金一般项目(18BMZ073)。[General Projects of the National Social Science Foundation of China(18BMZ073)]
作者简介(Biography): 张倩(1996-),女,四川绵阳人,硕士研究生,主要研究方向:人文地理与生态旅游。[ZHANG Qian(1996-), female, born in Mianyang, Sichuan province, M.Sc. candidate, research on human geography and ecotourism]
*通讯作者(Corresponding author): 甘娜(1981-),女,博士,教授,主要研究方向:人文地理与生态旅游。[GAN Na(1981-), female, Ph.D., professor, research on human geography and ecotourism] E-mail: ganna@sicnu.edu.cn
更新日期/Last Update: 2024-07-30