[1]陈明丽,黄成敏*,张 勇.泥石流综合防治工程构建旅游品牌的优势分析与价值评估:以新疆天山天池风景区为例[J].山地学报,2019,(6):891-898.[doi:10.16089/j.cnki.1008-2786.000479]
 CHEN Mingli,HUANG Chengmin*,Zhang Yong.Strengthens and Valuation of Tourism Brand Dependent on Comprehensive Engineering for Debris Flow Prevention: A Case Study of Tianshan Tianchi National Park, Xinjiang, China[J].Mountain Research,2019,(6):891-898.[doi:10.16089/j.cnki.1008-2786.000479]
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泥石流综合防治工程构建旅游品牌的优势分析与价值评估:以新疆天山天池风景区为例()
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《山地学报》[ISSN:1008-2186/CN:51-1516]

卷:
期数:
2019年第6期
页码:
891-898
栏目:
山区发展
出版日期:
2019-11-30

文章信息/Info

Title:
Strengthens and Valuation of Tourism Brand Dependent on Comprehensive Engineering for Debris Flow Prevention: A Case Study of Tianshan Tianchi National Park, Xinjiang, China
文章编号:
1008-2786-(2019)6-891-08
作者:
陈明丽1 黄成敏2* 张 勇3
1.四川大学锦城学院 工商管理学院,成都611731; 2.四川大学 环境科学与工程系,成都 610065; 3.中国科学院、水利部成都山地灾害与环境研究所 中国科学院山地灾害与地表过程重点实验室,成都 610041
Author(s):
CHEN Mingli1 HUANG Chengmin2* Zhang Yong3
1. Department of Business Management, Jincheng College of Sichuan University, Chengdu 611731, China; 2. Department of Environmental Science and Engineering, Sichuan University,Chengdu 610065,China; 3.Key Laboratory of Mountain Hazards and Earth Surface Process, Institute of Mountain Hazards and Environment, Chinese Academy of Sciences(CAS), Chengdu 610041, China
关键词:
新疆天山天池 泥石流综合防治工程 旅游品牌 品牌价值 价值评估
Keywords:
Tianshan Tianchi National Park of Xinjiang comprehensive engineering construction tourism brand brand value brand valuation
分类号:
F592; X43~A
DOI:
10.16089/j.cnki.1008-2786.000479
摘要:
开展山区风景名胜区内泥石流防治工程对景区自然环境和景区旅游品牌的影响研究,对促进景区旅游业可持续发展具有重要意义。本文以新疆天山天池上游三工河流域泥石流灾害综合治理工程为例,剖析以该工程为核心的高山湿地公园产生的附加旅游品牌特色与优势,并对该工程产生的品牌效益进行定量评估。分析表明:(1)以拦沙坝为主体的天池高山湿地公园,可作为天池风景区的附加景点和附加品牌,该附加品牌具有品牌依附和叠加效应等优势,可以丰富天山天池的旅游资源。(2)应用基于泥石流灾害的旅游风景区品牌价值评估公式,估算因泥石流综合防治工程修建而挽回的品牌价值损失,得出实现的品牌效益为24 930万元,而泥石流工程治理投入9841万元,即旅游品牌的效益产出与工程投入比为2.5:1。研究表明风景区的泥石流综合防治工程有利于防灾减灾、环境保护与旅游资源开发利用的多赢,对促进风景区的地质灾害防治与旅游业的可持续发展具有重要意义。
Abstract:
Geological hazards prevention projects are distributed in many scenic areas. It is important to study the impact of the comprehensive engineering construction integrated with natural landscape against debris flow on tourism resources and brand as well as resulting brand valuation in scenic areas. In this study, comprehensive engineering construction for debris flow prevention executed in Sangong River reaches in Tianshan Tianchi National Park, Xinjiang Province, was selected as an example. The tourism brand peculiarity of the alpine wetland park dependent on this prevention project was analyzed while the brand value resulted from the comprehensive engineering construction was quantitatively estimated. The research showed that the proposed Tianchi alpine wetland park, supported by comprehensive engineering construction(e.g., huge sediment control check dam), could improve the tourism resources in Tianshan Tianchi scenic area, with respect to the advantages of alpine park in natural resources, uniqueness, adhesion and duplicate effect as an additional scenic spot of Tianchi area. Based on the impact of debris flow on brand vulnerability, a brand evaluation for scenic areas was established. It was estimated that the recovered loss of brand value(i.e. realized brand benefits)reached 249, 300 thousand RMB due to the comprehensive engineering construction of debris flow prevention in Tianshan Tianchi park. By contrast, the invest cost of the engineering was 98, 410 thousand RMB, however, the efficiency output and project input ratio was 2.5:1. High output-input ratio indicated that comprehensive engineering construction for debris flow prevention executed in scenic areas would facilitate the geological hazards control. The research showed that the comprehensive engineering construction for debris flow in scenic areas was beneficial to disaster prevention and reduction, environmental protection and the development and utilization of tourism resources. It is of great significance to promote the prevention and control of geological disasters in scenic spots and the sustainable development of tourism.

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备注/Memo

备注/Memo:
收稿日期(Received date):2019-06-28; 改回日期(Accepted data): 2019-12-06
基金项目(Foundation item):国家重点研发计划项目课题(2017YFC0504902)。[National Key Research and Development Program of China(2017YFC0504902)]
作者简介(Biography):陈明丽(1977-),女,四川西昌人,博士,副教授,主要研究方向:经济管理与防灾减灾。[CHEN Mingli(1977-), female, born in Xichang, Sichuan Province, Ph. D., associate professor, research on economic management and disaster mitigation] E-mail: minlychen6@163.com
更新日期/Last Update: 2019-11-30